Bridging the gap

between corporate content and entertainment


Don Packett is a raconteur, MC, professional speaker, stand-up comedian, author and CEO of strategy design and dissemination firm, Missing Link.


Don brings a fresh perspective to conferences and events by sharing his experiences with audiences, related to a number of hot topics, assisting CEOs and organisational leaders drive specific messages home. Every talk provides educational and entertaining anecdotes, tales, metaphors, analogies and a healthy dose of recapitulation for good measure.


Building a comedy career balancing between underground clubs and big, flashy, corporate stages has built Don’s style into one focussing on everyday preoccupations that make him, and now you, think a little differently about life, love and everything in between.


With a wealth of deep-set knowledge and appreciation for the corporate beast, Don is hellbent on ensuring that the gap between organisational content and entertainment is not only bridged, but firmly set in order for all audiences to engage with speakers’ content as effectively as possible.


Having co-built an innovation consultancy a decade ago, and working closely with organisations on their strategic intent for twice as long, Don’s magic power is to not only ensure objectives are measured and met in facilitated engagements, but to also ensure that participants are pushed to their paces on the road to excellence.

Clients & testimonials

“Don didn’t just present ‘Speed Kills’, he told a fantastic story which resonated with our audience, provoked thought and inspired action. Great energy and objective achieved!”

Jaco Markwat – Wonderware: Sales and Marketing Director

“We invited Don to talk at one of our regular ‘Heavy Chef’ events, on slowing down in the speedy era of digital. It was one of the most popular sessions of our calendar, with Don providing a strong mix of scything humour and fresh insight.”

Fred Roed – World Wide Creative: CEO

“I’ve been working with Don and his team for close on 10 years and not once have I been left thinking, ‘Wow, that’s exactly what I asked for’. The reason for that is I have always got so much more.”

Shaun Edmeston: FNB Commercial

Featured in:

Through business, comedy or off-the-wall strategy summits, Don has been featured in a number of online and print publications including Fast Company, Entrepreneur and Khuluma.

Latest from my Blog

Forget Uberising. LEGOrise your business.

Last week I found an old box of LEGO in a box in my garage. It still contained all the necessary ingredients (the box with a picture of the end result, the instructions and, of course, all the pieces). As a self-proclaimed completionist, I felt the urge and duty to build this once again. Which I did. After an hour I had the perfect rendition of a LEGO Batmobile. It was beautiful. I excitedly showed my wife, presenting it with an accompanying backstory and next Bat-adventure it would take. She was enthralled (not really, but go with me here). For that day I walked around feeling well-accomplished, and the Batmobile sat displayed in the lounge for all (both of us) to marvel at. It was a beautiful thing. Which got me thinking…

As much as I love the concept and personal usage of Uber, if I hear one more keynote speaker, CEO or any other business leader talk about “Uberising” their business, I may throw something at them. Uber has done an amazing job at linking the do-er with the need-er, facilitating transactions between them with great efficiency. So too have Airbnb and so many others. But this leaves Uber and their cronies as the heroes of the story.

My question is: Why shouldn’t the user, you, be the hero? So while “Uberising” is certainly one business model, my feeling is that organisations need to consider who the real heroes need to be: You and I. LEGO has certainly done this. Here’s a basic recap of my Batmobile story:

  1. I obtained a set of tools and instructions
  2. By viewing the end result in its glory (on the front of the box), I felt the need to replicate it myself
  3. I followed the instructions using the tools that were provided
  4. Hey presto! Look at what I made!

To be fair, I didn’t actually make it. I didn’t even have to think or work too hard to do it. I merely assembled it, but the overwhelming sense of accomplishment was something that no-one could take away from me. I did this. I made this. LEGO’s goal is for me to buy it, make it, and buy some more so that I can make some more. Fulfilling my sense of accomplishment over and over again. It worked.

For years I’ve been speaking to audiences about the ever-growing DIY mentality. How not only do we want to create our own things, but the opportunity to do this is far greater than ever before, because we have the wonderful world of the internet to access, in order to learn.

LEGO facilitates that DIY mentality amazingly well. What’s more, you don’t have to remove yourself from what they’ve given you. You have a picture, instructions and the pieces. They have your full attention from start to finish.

To put this into a business context: You have your end result of the picture (or the Victory Condition as we like to call it), the instructions (strategy) and the pieces (tools).

These are the core building blocks we’re using to develop LeadrSpeak. LeadrSpeak is an online platform that helps turn managers into leaders, giving them the tools necessary to deliver messages to their teams which are relevant, timeous and memorable. Not only has our POC produced phenomenal feedback, but, more importantly, it produced better speakers. Better leaders. High fives to us.

Why should you care about this?

Well, are you giving your staff or clients LEGO-esque tools, which gives them that sense of accomplishment, while still achieving your strategic goals?

A global new year (vol. 2)

Following last year’s little experiment to see where in the world people I knew spent their New Year’s eve, I asked them all again. Why? Because I’m curious about where people spend their time off (you’d be amazed at how many ideas for weekends away have been added to the bank).

Again, I sent a WhatsApp location pin, and they sent theirs straight back.

The stats from the 104-strong group who participated:

  • 44,2% of people were at home (or nearby) – similar to last year
  • 43,3% of people traveled locally – a little less than last year
  • 46,5% of the SA’ns who traveled locally went to the East coast – 23% down from last year
  • 11,6% of the SA’ns were at the Vaal River
  • 12,5% of people traveled internationally – more than last year
  • 87,5% of people enjoyed a summer New Year’s – similar to last year
  • People still go to some weird-ass places
  • People still share info too easily. I love it.

Basic review: More people traveled abroad, and South Africans have decided to spend less time on the East coast and more time inland.

Thanks again for everyone who contributed, looking forward to see what happens next year.

“But is it done-done?” How billion dollar industries still get it wrong.

There’s a fine line between done, and done-done.

My father-in-law works in Safety for a large commercial airline carrier. Every safety-related incident – from an engine exploding inflight, to a pregnant woman mistakenly placed in the EXIT row – goes past his desk. These incidents are documented,  monitored, tracked and precautions are put into place to ensure they don’t happen again. All relevant individuals are consulted on the particular incident to clarify all information was correct, and to ascertain where the fault lies. From there, new policies, new tech, staff training, etc. are put into place to ensure the safety of all future passengers.


Get in touch

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Copyright Don Packett 2018