It’s simple: Your sponsorship money is used to keep the school fees affordable for the learners. Many of the children are from places of safety, child-headed households or disadvantaged homes where parents can’t afford the special care their children need. Sparrow Schools receives a minimal 10% government subsidy per child and a minimal 30% school fee from the learners. The remaining 60% per child needs to be funded.
That’s where you come in. You help support a particular child, and in turn you get to see their school results to see if they’re doing well, and help in any way you can.
Now, to be honest, the “big brother” element to the program is a bonus for me, I just feel like that by sponsoring a child monthly to help with their school fees, I’m doing something cool, ‘cos I was fortunate enough to have my folks pay my fees all through to matric. Lucky me. So now I’d like to help someone else until I have my own kids. Why not?
So it bugged me when I saw an initiative on Incredible Connection’s Facebook page that is asking for people to tag photos of logos of selected charities (of which Sparrow is one of them), and once any particular charity gets 500 people tagged on their logos, they’ll win a laptop. Simple enough. Incredible Connection obviously wants to see which charities people support more, or which they feel deserve the prize the most.
But, there are other ways of doing this. An anonymous poll, perhaps? Easy, can check your IP address so you can’t vote multiple times, transparent.
Now, being able to tag a photo on a Facebook page requires you to “Like” that particular page before you can tag any pics, which in this case gets Incredible Connection more Facebook fans added to their page, which is of course what everyone with a Facebook page wants, so that they can feel so fucking important that people actually like them and whoever is running their page gets a solid fuckin’ chubby when the count tips over every little milestone and then has to grab a tissue to clean the keyboard. But it’s for a charity, so that’s okay, right?
Don’t get me wrong, a laptop to a charity organisation is awesome, but this is just bizarre.
So I’m thinking, and go with me here ‘cos it’s not rocket science, would it not be more “charitable” for Incredible Connection to just give the selected charities a laptop each, and find other ways to get people to actually, and I really mean actually like their Facebook page?